Why Buyers Choose Sona Masoori
Sona Masoori is a medium-grain non-basmati rice with a light, non-sticky texture and low starch relative to other non-basmati varieties. It is the everyday table rice for a large South Asian diaspora market, and it competes on consistency rather than aroma.
If your customer wants daily-consumption rice at a sensible price without basmati pricing, Sona Masoori is usually the right answer. It is not a basmati substitute and should not be positioned as one.
Grades and Broken Percentage
Non-basmati rice is graded primarily on broken percentage. Broken grains cook unevenly and change the texture of the finished dish, so this is the parameter buyers hold suppliers to.
Typical Specifications
On specifications: the figures above reflect standard industry specifications for this product. Your actual batch values are confirmed on a NABL-accredited Certificate of Analysis issued against your specific lot — provided with every shipment, and with sample orders before you commit to bulk. We do not ask buyers to take a specification on trust.
Documentation — Handled End to End
We prepare the full document set and hand over originals within 24 hours of the Bill of Lading date.
HS Code 1006.30. Halal and Organic available on request. Packing from 1kg retail to 50kg bulk.
How Ordering Works
MOQ is discussed at order stage. Payment by advance TT, LC at sight, or DP/DA case by case.
Buyer Questions
What is Sona Masoori rice and who buys it?
Sona Masoori is a medium-grain non-basmati rice with a light, non-sticky texture and lower starch than most non-basmati varieties. It is the everyday table rice for a large South Asian diaspora market, sold heavily through diaspora retail and food service. It competes on consistency and price rather than aroma, and should not be positioned as a basmati substitute.
How is Sona Masoori graded?
Primarily on broken percentage. Premium sortex grade holds broken grains to a maximum of 2 percent, standard grade to 5 percent and commercial grade to 10 percent. Broken grains cook unevenly and change the texture of the finished dish, which is why this is the parameter buyers enforce most strictly.
Should I buy raw or steam Sona Masoori?
Steam processing firms the grain and reduces breakage during transit and cooking, which matters on long routes and for buyers who need a low broken percentage on arrival. Raw rice is the traditional product. The choice affects both cooking behaviour and how well the grade holds through shipping.
How does Sona Masoori compare to IR64?
Sona Masoori is a medium slender grain with a light texture and mild character, positioned mid-market. IR64 is a long-grain economy rice with a neutral profile, aimed at volume and institutional buyers. Sona Masoori commands a higher price and serves a more specific consumer base, particularly the South Asian diaspora.
What HS code applies to Sona Masoori rice?
Semi-milled or wholly milled rice, including Sona Masoori, is exported from India under HS Code 1006.30. We declare the correct code on all shipping documents.
Can I get a sample with a COA before bulk?
Yes. Sample orders carry the same NABL-accredited Certificate of Analysis standard as bulk shipments, so you can verify broken percentage, moisture and pesticide results against your requirements before committing.
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